December 9, 2006 | In Business, Technology |
Revenues from the internet advertising industry will likely reach $16 billion this year, according to projections by eMarketer, and is set for more growth in the years to come.
As a whole, web advertising currently accounts of about 6% of all media spending, and is expected to reach 8% sometime in 2008, overtaking radio promotion.
“It’s one thing for Internet ad spending to surpass relatively minor media such as outdoor or Yellow Pages, but it’s quite another thing to blow past radio, one of the big four traditional media,” commented eMarketer analyst David Hallerman on the current trend.
Web-based advertising has continued growing despite a number of tough challenges, including clickfraud, and seems destined to become the next great nexus of media spending.
