October 17, 2006 | In Business, Technology |
The International Herald Tribune ran an interesting article this weekend about the blogsphere, and how it is affecting the Public Relations industry.
It’s interesting to see how so many PR firms have started directing their promotional efforts towards influential bloggers, in hopes of gaining online endorsements for clients’ products.
In my career as a blogger, I’ve received quite a number of PR pitches both through PR firms, and directly from companies. Although I always do my best to view products and services from a cautious point of view, I’ve published positive feedback on at least a few of them.
Overall, I would have to agree that the blogsphere is a positive thing for the PR guys, many of whom once felt threatened by this uncharted new form of online journalism. It serves as one more valuable outlet for promoters to get the word out about useful products and services, while providing an unbiased source of information for consumers hoping to make the smartest buying decision.
