September 25, 2006 | In Business, Technology |
As the internet advertising industry continues to grow at record rates, new media is being embraced more than ever by cable companies, TV networks, newspapers, and magazines alike.
Traditional media companies throughout North America and the world are expanding their web presence and making an increasing volume of content available online, so as to cash in on the growing markets surrounding interactive media and online advertising.
Newcomers to the interactive online content business, namely broadcasters and cable providers, are reaping the lion’s share of new growth, according to Mediaweek, with their new media ad revenue expected to grow by 34.1% in 2006. Magazines, many of which have been available online for years, are also expected to see continued success, with web revenues reaching $1 billion by 2010.
Although we can expect a fair amount of volatility in the innovative and fast-moving new media marketplace, the principles behind these predictions do appear to be sound. All in all, it appears that nothing will prevent the internet from becoming an even more dominant force in the global media landscape over the coming years.
