September 17, 2006 | In Business, Technology |
Many internet enthusiasts would have you believe that the web-based information industry is killing off traditional media outlets, such as newspapers and magazines, but statistics seem to suggest that quite the opposite is true.
In fact, web surfers now account for a significant percentage of all newspaper readers. Some newspapers now reach as much as 15% of their total audience over the internet, with millions of people using the web to access newspaper articles from all over the world.
The New York Times alone reaches 8% of its readers solely over the net, while a further 22% read the paper both in print and online.
These statistics just go to show that by blending their traditional media roots with an online component, the fourth estate can reach a larger audience than ever before.
