September 28, 2006 | In Business, Technology |
Open registrations have now begun for the .MOBI top level domain name, a web extension designed specifically for sites that cater to a mobile audience.
Supporters of the new TLD; including Google, Microsoft, Nokia, Samsung, Ericsson, T-Mobile, and Vodafone; have created a number of design standards that all .MOBI developers are expected to follow. By customizing this “new internet” specifically for mobile browsers, the companies involved are hoping to make it easier for customers to access information (and buy products) on the handheld devices.
“In the past, using the internet on a mobile device presented huge obstacles for the consumer,” says dotMobi CEO, Neil Edwards. “We’re creating a link between mobile operators, internet content providers, and the millions of mobile users seeking a consistent, reliable, and enjoyable internet experience.”
Despite criticism from some analysts, the public release is .MOBI domain names is expected to trigger a “land rush” for valuable, keyword-rich domains. These largely unproven domains are still a risky investment, to be sure, but if the mobile web catches on, they could be a goldmine of untapped potential.
Ever tried to type “MOBI” on a phone yet?
It’s painful.
And rather useless.
Hopefully we’ll start to see phones assume MOBI if no other extension is given.
Though I doubt it’ll catch on tot hat extent.
Comment by Juicepuppy — October 9, 2006 #