July 9, 2006 | In Business, Technology |
For years, business owners have been trying to make use of web marketing to promote their locally specific small to medium sized business, but have all to frequently found themselves wasting valuable ad dollars.
The universal nature of the internet has historically made it very difficult to get a particular advertisement viewed exclusively by people in a particular city or region. This is gradually improving, however, as geotargeting technology becomes better and more precise.
Both Google and Yahoo, as well as many other PPC search engines and other advertising programs are now targeting ads not just to particular countries or languages, but to individual cities or even neighborhoods.
As this type of precise geotargeting technology becomes more prevalent and accurate, we can expect to see an increase in efficiency for local advertisers, and much less in the way of wasted ad dollars.
