January 17, 2006 | In Technology |
Google has just announced a multiyear partnership with CanWest Global Communications, which will see Adwords advertisements displayed on Canada.com, and related online media properties.
This is quite an interesting development for the online advertising market in that it expands Google’s “premium” Adsense-style program, and improves their reach into the Canadian market. It is also a victory against MSN, who’s in-house adCenter advertising program is just getting off the ground.
Financial terms of this deal weren’t disclosed, but I think it’s safe to say that Canada.com is getting a much more attractive revenue share than independent Adsense publishers like me. How nice is must feel to be a national media giant. 
Tags: Google, CanWest, Canada.com, Advertising, Adsense
